APE Nutrition - Optimised Male 180caps

This ancestral superfood blend is made from 50% beef liver, 25% heart and 25% kidney. These are three of the most nutrient dense foods on the earth (see icons below for details) and when consumed together epitomise nose-to-tail nutrition. All our organs are sourced from an organic certified farm where the cattle are grass-fed and free to roam on pastures. We gently freeze dry the organs raw to maintain as many of the fragile nutrients and enzymes within them. Each jar contains 180, 500mg capsules. LIVER Considered the most nutrient rich organ, liver is an amazing source of vitamins A, B2, B3, B5, B6, B7, B9 and B12. It’s also rich in the minerals iron, phosphorous, zinc and copper. Vitamin B12 is vital for the biochemical process methylation and copper is needed for the creation of red blood cells, which transport oxygen around the body. HEART An excellent source of CoQ10, which is important for cardiovascular health. Abundant in vitamins B3 and B12 as well as the minerals magnesium, zinc and iron. Rich in the amino acids glycine and proline which are essential for connective tissue, joint and digestive health. KIDNEY One of the best known food sources of selenium which helps support immunity, blood flow, thyroid function, fertility and has powerful antioxidant properties. An excellent source of vitamins A, B2, B3, B12 and minerals such as zinc and iron. ORGANIC & GRASS-FED All our organs come from an organic farm where the cattle roam freely on pasture consuming a natural diet of grass. This means our cattle graze outside for as much of the year as weather conditions allow. Also, they are completely antibiotic/hormone free and their diet contains no foods contaminated fertilisers, pesticides or other artificial chemicals. ABOUT THE PRODUCT Grass-Fed Beef Organs Our ancestors understood the importance of eating the whole animal, nose to tail. They appreciated that animals gave their lives to ensure us as humans could survive and thrive so they left nothing go to waste. Also, because of their deep connection with the earth and their own bodies they intuitively knew just how nutrient dense organ meat is. Finally they believed that eating the organ of a healthy animal, would strengthen their own corresponding organ, thus enhancing their health and vitality. Fast forward to today and the immense powers of organ meat have somewhat been forgotten. What was once highly sought after is now rarely consumed and generally people no longer enjoy the taste. We created our grass-fed beef organ complex to help people reintroduce these ancestral superfoods, loaded with bioavailable nutrients in an easy to consume and flavourless way. Nutritional Information: One Serving (6 capsules / 3000mg) - Kcal: 3.46 - Fat: 0.11 - of which Saturates: 0.04 - Carbohydrates: 0 - of which Sugars: 0 - Fibre: 0 - Protein: 0.55 - Salt: 0 Ingredients: Grass-Fed Beef Liver (50%), Grass-Fed Beef Heart (25%), Grass-Fed Beef Kidney (25%), Gelatine (Capsule). *All our organs come from an organic certified farm where the cattle are grass-fed and roam on pastures. HOW TO USE Consume 1-6 capsules per day (500-3000mg). See our infographic above to work out the best serving size for you. WHEN TO USE Take 6 capsules per day, ideally in the morning to flood your body with micronutrients for the day ahead. Each jar contains 180 capsules and each capsule is 500mg. FAQS DO THE CAPSULES TASTE OF ANYTHING? No. One of the reasons we created this product is because we understand that a lot of people struggle with the flavour of these nutrient dense super foods. Therefore we made sure that you get absolutely no taste when swallowing the capsules. They don't have any aftertaste either... don't worry you won't be doing any liver burps! WHAT’S THE DIFFERENCE BETWEEN YOUR BEEF ORGANS AND OTHER ORGAN MEAT PRODUCTS ON THE MARKET? Our organs come from a grass-fed and organic certified farm where the cattle are free to roam on pasture. We use heart (25%), liver (50%) and kidney (25%) to ensure a wide variety of bioavailable micronutrients. WHAT ARE THE MAIN NUTRIENTS IN ORGAN MEAT? Key nutrients include fat soluble vitamins A, B2 (Riboflavin), B3 (Niacin), B5 (Pantothenic Acid), B6 (Pyridoxine), B7 (Biotin), B9 (Folate) and B12 . Organs are also a great source of the minerals Phosphorous, Copper, Selenium and Iron. HOW DO YOU ENSURE ALL THE BENEFICIAL NUTRIENTS ARE MAINTAINED THROUGH PROCESSING? We gently freeze dry raw organs sourced from a grass-fed and organic certified farm to maintain as many of the fragile nutrients and enzymes found within them. HOW MUCH RAW ORGANS DOES IT TAKE TO MAKE ONE SERVING SIZE OF SIX CAPSULES? It takes roughly 15g of raw beef organs to create 6 capsules. Weston A Price and other leading nutritions in this field like Chris Masterjohn recommend consuming around 170-225g of beef liver per week. Our capsules will cover 90g of this split out on a daily basis to ensure the key micronutrients they provide are continuously circulating in your system. We recommend consuming one portion of organ meat (around 80-135g) on top of this per week. WILL TAKING THIS ALONGSIDE MY MULTI-VITAMIN RESULT IN ME OVER CONSUMING MICRONUTRIENTS? It’s difficult to answer this without knowing specifically what multi-vitamin you are taking. However, often multi-vitamins, like plant foods, contain pre-cursor versions of vitamins and minerals. For example, beta-carotene instead of vitamin A. If you have the BCM01 gene, which one study estimated that between 32-69% of women in the UK have, you will struggle to convert beta-carotene into the active form of vitamin A called retinol. Our organ meat capsules contain vitamin A in this active form. The same can be said for for minerals like iron. Most plant foods and supplements contain non-heme iron, which is much less bioavailable (able to have an active effect) when compared to heme-iron, which is abundant in animal foods especially organ meats. Generally speaking, we recommend to get as much of your micro-nutrients as possible from whole foods and if you’re not keen on how organ meats taste or you want to have the nutrients they provide constantly circulating in your system to perform optimally, our capsules are a great way to achieve this. WHY ISN’T THIS PRODUCT CERTIFIED ORGANIC LIKE ALL OF YOUR OTHER PRODUCTS? Unfortunately when it comes to animal foods, the organic logo can be a bit of a smokescreen. Technically an animal can be classed as organic if they’re fed on unnatural but organic feed such as cereals or soy. We believe it’s best that animals, like humans, should be eating the foods they have throughout the vast majority of history before the food industry started introducing unnatural foods that are causing disease in modern society. To this effect, we believe cattle should be eating grass and in addition to this should be living outdoors for as much of the year as weather conditions allow. For this reason, we only use the organs from cattle that are free to roam on pastures. This means that our cattle eat a natural diet of grass, wildflowers and herbs and are kept outdoors for as long as possible. If they do have to be brought inside due to poor weather, they are fed preserved pasture. That said, the farm the cattle are from is also certified organic and therefore uses no pesticides, herbicides, antibiotics or hormones. HOW LARGE ARE THE CAPSULES / CAN THEY BE BROKEN AND SPRINKLED INTO FOOD? The capsules are a medium size and we haven’t come across anyone so far that’s said they’re too big to swallow. However, if you would prefer to open them and add them to bone broth or other dishes this is absolutely fine.

Have you ever heard the saying ‘it’s not what you eat, it’s what you absorb?’ This refers to the fact that you can be eating X, Y or Z gold standard food, but if your digestive system isn’t operating properly, you won’t be able to absorb the nutrients from it. If we want to thrive in terms of health and performance as human beings, it’s vital that we’re absorbing micronutrients in optimal amounts. This is because they dictate the language of our cells and are essential for every function in the human body. We created our digestive complex to support just this. It’s made from two key digestive system organs; liver and pancreas. These contain vital vitamins, minerals, peptides and nutrients to support your digestion and nutrient absorption. Each jar contains 180 500mg capsules (30 day supply), which are made from equal parts liver and pancreas. PANCREATIC ENZYMES The pancreas contains Gastrin-releasing Peptide (GPR), which supports digestive processes by stimulating the release of enzymes, bicarbonate, and fluids. These enzymes; lipase, protease and amylase are responsible for breaking down fat, protein and starches and to help us extract the micronutrients from them. For example, if your body isn’t producing enough lipase, you’ll struggle to absorb the fat soluble vitamins A, D, E and K. Pancreas also contains colipase & trypsin, the pancreatic peptides that are required to activate the aforementioned enzymes. PANCREATIC HORMONES Recent research has validated what ancient cultures have known for centuries; that when consumed, organs selectively travel to the corresponding organ. Therefore if you want to support pancreas health and optimal function, it’s logical to consume the pancreas of a healthy animal. Your pancreas is responsible for creating insulin, the hormone that helps you store carbohydrates and utilise them for energy. When the body can’t produce adequate insulin, this is commonly referred to as type 2 diabetes, which if not treated results in hyperglycaemia (high blood sugar) and ultimately oxidative stress. LIVER Beef liver is the earth’s original (and best) multi-vitamin. An amazing source of vitamins A, B2, B3, B5, B6, B7, B9 and B12 as well as minerals copper, phosphorus, selenium and iron. In terms of variety and density of micronutrients, no other natural food really stacks up. This is especially true due to all the nutrients in liver being in the most bioavailable (useable) format for humans. 100% GRASS-FED & ORGANIC All our organs come from an organic farm where the cattle roam freely on pasture consuming a natural diet of grass. This means our cattle graze outside for as much of the year as weather conditions allow. Also, they are completely antibiotic/hormone free and their diet contains no foods contaminated with fertilisers, pesticides or other artificial chemicals. ABOUT THE PRODUCT Grass-Fed Digestive Organ Complex Eating whole animals, nose-to-tail, was a way of life for our ancestors. They believed that consuming the organ of a healthy animal would strengthen and enhance the health of their own corresponding organ. For example, if someone was struggling with digestion, they would be fed digestive organs, such as the liver and pancreas. Interestingly, this is just now being validated by science. Research conducted at the University of Edinburgh in animal models has shown conclusively that when eaten, organs and glands selectively travel to the corresponding organs of the consumer in high concentrations. Therefore when the liver and pancreas are consumed, the unique vitamins, minerals and enzymes within them, which are key for healthy digestive function, travel to your own organs. This boosts the production of key enzymes and hormones that support the digestive process and ultimately leads to greater nutrient absorption. Our ancestors also appreciated that animals gave their lives to ensure us as humans could survive and thrive so they left nothing go to waste. And because of their deep connection with the earth and their own bodies they intuitively knew just how nutrient dense organ meat is and would prise this over muscle meats. Fast forward to today and the immense powers of organs have somewhat been forgotten. What was once highly sought after is now rarely consumed and generally people no longer enjoy the taste. We created our nose-to-tail line to help people reintroduce these ancestral superfoods, loaded with nutrients in an easy to consume and flavourless way. HOW TO USE Consume 3-6 capsules per day, which equates to 3000mg of freeze dried organ meat. WHEN TO USE Take just prior to eating to support with digestion. Each jar contains 180 capsules and each capsule is 500mg.

Made with grass-fed and finished bovine bones from a regenerative farm, this product may provide support for optimal bone mineral composition and overall bone strength. Our complex contains all the natural elements of healthy bone including the essential minerals calcium and phosphorous (in their ideal ratio of 2:1), growth factors, type I collagen, glycosaminoglycans and a broad range of other trace elements. *We’ve updated this product so there’s more bone matrix per capsule, meaning the serving size is now only 1-2 per day. The overall product weight remains the same and therefore you're still getting 90 grams of powder total, it's just a different serving size for ease. Whether you require 1 or 2 capsules depends on your calcium / dairy consumption (please see diagram in image gallery for detailed dosage guidelines). Whole Bone Matrix Eating whole animals, nose-to-tail, was a way of life for humans for the majority of our existence up until recent history. They believed that consuming a specific part of a healthy animal would strengthen and enhance the health of that part of their own body. For example, if someone had broken a bone or was experiencing issues with their connective tissue such as tendons, ligaments or cartilage, they would eat bone broths and be encouraged to consume the connective tissue and marrow. This specific bone matrix has validated their intuition in animal models, with clinical trials showing improvements in bone mineral density following six months consumption. This is because when the bones and connective tissue of a healthy animal are consumed, the unique growth factors and minerals like calcium and phosphorus within them, which are key for bone strength, travel to the bones of the consumer. In term, this boosts bone and connection tissue health. Indigenous people also appreciated that animals gave their lives to ensure us as humans could survive and thrive so they left nothing go to waste. And because of their deep connection with the earth and their own bodies they intuitively knew just how beneficial consuming certain parts of the animal, such as bones and organ meat was for their own health. Fast forward to today and the immense powers of these more unique parts of the animal have somewhat been forgotten. What was once highly sought after is now rarely consumed and generally people no longer enjoy the taste. We created our nose-to-tail line to help people reintroduce these ancestral superfoods, loaded with nutrients in an easy to consume and flavourless way. How to use Just one of our Whole Bone Matrix capsules contain roughly 50% of the daily requirement for Calcium and Phosphorous. To get enough of these two key minerals for bone health through diet, the general recommendation is consume 3 portions of dairy per day. Depending on how much dairy you eat, this is what we recommend for Whole Bone Matrix: a) If you have 0 portions, take 2 caps = £1.17 per day // tub lasts 30 days b) If you have 1-2 portions, take 1 cap = 0.58p per day // tub lasts 60 days When to use Take 1-2 capsules at any point throughout the day. Each jar contains 60 capsules (30-60 day supply). Ingredients: Grass-Fed Bovine Bone, Gelatine (Capsule).