Bulletproof

Benefits: Essential daily vitamins† Helps maintain bone health† Supports a strong heart† Promotes a strong immune system† Includes bioavailable forms of Vitamins A, D and K† Brain Octane® oil softgel to ensure absorption of fat-soluble vitamins† Science-backed, clinical-range doses Description: 1 bottle of 30 softgels 900mcg Vitamin A (as retinyl palmitate) per serving 5,000 IU D3 per serving 1,000mcg K1 per serving 1,800mcg K2 (1,500 MK-4 & 300 MK-7) per serving 18x more total K2 (MK-7 + MK-4) than common 100mcg dose 3x more MK-7 than common 100mcg dose Vitamin D, the sunshine vitamin, has been touted as the most important supplement under the sun—and for good reason. As many as 75% of Americans may be insufficient, because not only is it virtually impossible to get enough from food, but in today’s digital age, it’s unlikely you’re getting enough from the sun. For these reasons, high-doses of 5,000 IU or more are often recommended to support everything from bone and heart health to mood. But, how often has someone recommended that you combine your high-dose of vitamin D with vitamin K and vitamin A? Together, these three powerful vitamins join forces to support your bones, heart, and immune system. Here’s how it works. Vitamin D plays a critical role in calcium absorption into the bloodstream. Vitamin K is required to transport calcium from the bloodstream into the bone, supporting bone density and cardiovascular health. Additionally, vitamin A works with vitamin D to support your immune system.1-4 Bulletproof™ A-D-K is a convenient source of streamlined, long-lasting support that strengthens your bones, heart, and immune system. A-D-K packs vitamins A (as retinyl palmitate), D3, K1 and K2 (as MK-4 and MK-7) into a convenient 5-in-1 punch. All forms of vitamins A, D and K are fat-soluble, which means they dissolve in fats and oils. Fat-soluble vitamins are absorbed along with fats in your diet and remain in the body longer than water-soluble vitamins. Bulletproof A-D-K uses a proprietary Brain Octane™ oil softgel to further aid in absorption of these fat-soluble vitamins. Retinol (from retinyl palmitate) is bioavailable vitamin A, the form your body uses. D3 (cholecalciferol) is the same form of vitamin D produced by the body from sun exposure. Full-spectrum vitamin K provides three forms that can be used by the body, including K1 and the dynamic duo of K2 (MK-4 and MK-7). Supplementing with the three Ks allows both rapid and sustained availability because each of them are utilized by the body differently. 1. AmJClinNutr 2012; 96(5):1166S-72S.2. ThrombHaemost 2015; 113(5):135-44.3. Osteo.Intl 2013; 24(9):2499-507.4. RevEndocrMetabD 2017; 18(2):153-165. One softgel, daily with food. Amount Per Serving (1 Softgel): Vitamin A (as retinyl palmitate) – 900mcg Vitamin D3 (as cholecalciferol) – 5,000 IU Vitamin K1 (as phylloquinone) – 1,000mcg Vitamin K2 (as MK-4 [menaquinone-4]) – 1,500mcg Vitamin K2 (as MK-7 [menaquinone-7]) – 300mcg Other Ingredients:Medium chain triglycerides from highly refined coconut and/or palm kernel oil, olive oil, gelatin, purified water, glycerin, Brain Octane® oil (caprylic acid triglycerides from highly refined coconut oil), colored with annatto. Note: It’s important not to take excessive amounts of fat-soluble vitamins. As with any supplement, consult your healthcare provider before use, particularly if you are pregnant, nursing or taking medication. Warning: Keep out of reach of children. Bulletproof A-D-K uses the best form of vitamins in order to provide maximum benefits. Active Vitamin A (from Retinyl Palmitate) Vitamin A is commonly used interchangeably with beta-carotene (the stuff in carrots), but they are very different. There are two types of vitamin A: “Active” and Beta-Carotene. Unlike active vitamin A, beta-carotene must first be converted to retinol before the body can utilize it. Where retinol (from retinyl palmitate) absorption is as much as 90%, beta-carotene absorption can be as low as 9%. This means retinol is as much as 10-times more bioavailable than beta-carotene. That is why it is important to get your vitamin A from retinyl palmitate. Vitamin D3 (from Cholecalciferol) There are two main forms of supplemental vitamin D—D3 (cholecalciferol) and D2 (ergocalciferol). Vitamin D3 is readily absorbed because it is the same form your body naturally produces when it’s exposed to UV rays. It’s essential for calcium absorption and maintaining bone, teeth, immune and skin health.3 D3 is the preferred form of vitamin D supplementation, especially for those who have limited sun exposure. Vitamin K1 (Phylloquinone) & K2 (MK-4 + MK-7) Proper vitamin K levels are critical in transporting calcium from the bloodstream into the bone. Vitamin K helps to maintain normal calcium balance in the arteries, supporting heart and vascular health.1,2 However, it’s difficult to get adequate amounts of vitamin K from food alone. Three forms of vitamin K that are readily available to the body are K1 and K2 from both MK-4 (menaquinone-4) and MK-7 (menaquinone-7). Providing these three vitamin K forms ensures quick and sustained availability because each of them are utilized by the body differently. K1 is the most common form available from food sources, but is typically under-absorbed in the diet because it is bound to fibers of leafy green vegetables. The two forms of K2 (MK-4 and MK-7) remain in the blood stream longer than K1, but are utilized differently. MK-4 may have a broad role in the body, while MK-7 is available to the body at much higher levels for up to 48-hours. In each convenient softgel, A-D-K delivers 1,000mcg K1, 1,500mcg MK-4 and 300mcg MK-7. Brain Octane® Oil Brain Octane oil is a quality fat, distilled from the most potent part of the coconut. Since vitamins A, D and K are fat-soluble, it is difficult for the body to absorb them if they’re not taken with a fat. Delivering all of these vitamins in Bulletproof’s proprietary Brain Octane oil softgel helps to ensure their absorption. 1. ThrombHaemost 2015; 113(5):135-44.2. Osteo.Intl 2013; 24(9):2499-507. 3. RevEndocrMetabD 2017; 18(2):153-165. Q: Why does the bottle have a child resistant cap?A: It is recommended to keep most supplements out of reach of children because they’re not formulated specifically for children. While this remains the case for vitamins A, D and K, the upper limit of vitamin A is significantly lower for children, increasing the potential risk. With this in mind, and as a cautionary measure, we felt it best to use a child resistant cap on this supplement. Please keep out of reach of children. Q: Can I take more than the recommended amount?A: A-D-K was formulated to contain an effective dose at the recommended serving size. As with any supplement, please consult your healthcare provider to determine the right dose for you. Q: What is used for the color?A: Natural color variation may occur due to the complex mix of vitamins used in A-D-K, so annatto is used for uniformity. Annatto is a natural red-orange condiment, the result of extracting carotenoids from fruit seeds of the achiote tree. The achiote tree originated in tropical areas of Central, South and North America where natives historically used it as both a spice and to create red body paint. Q: Are any of the vitamins derived from soy?A: No, there is no soy in this product. Q: Do I need to take this with food?A: Since vitamins A, D and K are fat-soluble, they are best taken with a fat-containing meal. Q: For Vitamin A (retinol), what is the relationship between mcg and IU?A: Per new FDA regulations, vitamin A is now declared as micrograms (mcg) of Retinol Activity Equivalents instead of International Units (IU). One IU of retinol is equal to 0.3 mcg Retinol Activity Equivalents. That makes the 900 mcg of vitamin A in this product equal to 3,000 IU of retinol.

Benefits: 23g of protein per serving Collagen from pasture-raised cows Supports bones, joints, skin and hair† Description: 1 – 17.6oz canister of Chocolate Collagen Protein Bulletproof™ Chocolate Collagen Protein makes it easy to get the same vital amino acids found in bone broth without the time-consuming preparation. Why Add Extra Collagen to Your Diet? Traditionally, collagen used to make its way into peoples’ diets through foods like bone broths, slow-cooked organ meats, kidney pies, baked beef hearts, whole crustaceans, and whole-fish soups and stews… However, unless a person is routinely eating these types of meals, chances are the body is barely getting any naturally occurring collagen protein at all. Bulletproof™ Chocolate Collagen Protein is naturally sweet and great in smoothies, yet so tasty you’ll also love it mixed with water. Looking for inspiration in the kitchen? Try blending Vanilla Collagen Protein into Bulletproof® Coffee for a delicious vanilla collagen latte. Plus, it’s made with Bulletproof XCT® oil, so it’s also a satisfying way to add high-energy fats to your diet. While collagen can help the body build or maintain muscle and aid recovery post-workout, you don’t have to pump iron to experience the benefits. In fact, most people enjoy collagen for its other perks including… Promoting resilient, flexible joints Supporting hair growth Reducing wrinkles and stretch marks Upgrading skin with a radiant, healthy ‘glow’ Stir up a glass before the gym, after the gym, instead of the gym – hey, it’s up to you. What is Collagen? Collagen is the largest and most abundant protein in the body, making up about 30 to 35% of the total protein. Collagen is in every tissue of the body and is the connective tissue in structures such as skin, hair, nails, bones, lungs, heart and liver. It is often referred to as the glue that holds the body together. Collagen contains glycine, proline, and hydroxyproline, the three amino acids the body uses to manufacture its own collagen. What does collagen do, exactly? 1) Smoother, more hydrated skin Skin and connective tissue contain special cells called fibroblasts that manufacture collagen. They can crank it out as long as they have plenty of glycine, proline, and hydroxyproline. The best way to get those amino acids is hydrolyzed collagen, which has been broken down so it’s more bioavailable. Hydrolyzed collagen: Improves skin elasticity. Decreases skin cracking. Helps smooth out wrinkles. Increases fibroblast density, a marker of healthy, elastic skin. Increases skin moisture. 2) Stronger joints Collagen can also strengthen joints, increasing their resilience. Several studies have found that taking hydrolyzed collagen decreases joint pain after exercise and makes joints more flexible. Collagen is also a great hack for endurance athletes, particularly if the preferred exercise is tough on joints. Long-distance running is the worst offender. Most sports take their toll, as can heavy lifting. 3) Faster recovery Collagen is the main protein the body recruits to help build everything from the connective tissue in skin to the tendons that attach muscles to bone. It works well for several reasons: Collagen forms a flexible matrix, covering new tissue while still allowing it to move. It acts as a sort of scaffold that holds everything together so other cells can rebuild. It helps keep tissue clean. It can assimilate with surrounding tissue, helping to bring pieces of tissue together. The body’s collagen needs go up when injured. If recovering from something, try taking 10g of collagen or Collagelatin™ 2-3 times per day. What are the Differences Between Collagen, Whey & Collagelatin? One of the biggest differences between collagen and whey is in the amino acids. Collagen is higher in glycine – an amino acid that combines with glutamine and cysteine (found in whey and other protein sources) to support the production of glutathione, the body’s master antioxidant. Although collagen has an incomplete amino acid profile, the amino acids it does provide fill in the gaps commonly seen in dietary protein and protein supplements. And because Bulletproof™ Collagen is enzymatically hydrolyzed (breaking the bonds that form gelatin), Bulletproof Collagen protein does not thicken upon cooling like regular gelatin. Ingredients: Hydrolyzed collagen powder, Bulletproof™ XCT® oil powder (caprylic and capric acid triglycerides from highly refined coconut and/or palm kernel oil, tapioca dextrin), raw cacao powder, coconut creamer powder (nonfat dry coconut milk, non-GMO maltodextrin, coconut oil, gum acacia, less than 2% sunflower lecithin, tri-calcium phosphate), erythritol, organic cocoa powder, cellulose gum, Rebaudioside A (refined stevia leaf extract). Bulletproof™ Collagen Protein is made of predominantly Type I and a small amount of Type III bovine collagen that comes from pasture-raised, hormone-free cows. And unlike cheaper collagen that can end up damaged by heat, Bulletproof Collagen is enzymatically processed several times, to leave its nutrition-giving peptides intact. That makes it highly bioavailable for maximum nutritional potency. Bulletproof Chocolate Collagen Milkshake Makes 1 serving Ingredients: 2 scoops Bulletproof Chocolate Collagen Protein 1 cup frozen steamed cauliflower (steaming before freezing eases digestion) 1 heaping tbsp. cashew butter ½ tsp. vanilla A few dashes of Ceylon cinnamon 1-1 ½ cups non-dairy milk of choice (coconut, almond, or cashew are all good options) Tip: for a thicker shake, add just enough milk to get your blender going 1 tsp. – 1 tbsp. Brain Octane oil Directions: Place all ingredients in a blender and blend until creamy. Enjoy!

The Essential Builder and Healer Benefits: Speeds Up Recovery Easy to Mix With Food Repairs Soft Tissue Product Description: 1 bag of Upgraded Collagen Protein (1 lb) Upgraded Collagen is the gold standard for achieving the fastest possible healthy tissue repair, muscle matrix, bone renewal and recovery after exercise! It can boost mental clarity, reduce inflammation, upgrade your skin, and it mixes easily with other foods and shakes thanks to its neutral taste. Benefits of Upgraded Collagen: Fast Tissue Repair - Upgraded Collagen provides the particular proteins that ensure cohesion, elasticity and regeneration of skin, cartilage and bone. Greater Flexibility and Mobility - Upgraded Collagen makes the main building blocks of connective tissue more bioavailable and better absorbed into joints for greater flexibility and mobility. Stronger Bones and Joints - Upgraded Collagen supports strong, heavier, denser bones and is an excellent source of proline and glycine, two building blocks of cartilage that are essential for refueling after exercise and sports. Revitalized Skin - Upgraded Collagen promotes skin hydration, reduces the number of fine lines, prevents deeper wrinkles, and maintains the suppleness of your skin from the inside-out. Weight Loss - Upgraded Collagen (97% pure protein) helps with weight loss by delivering quick satiation of hunger. Build Muscle - Upgraded Collagen supports muscle building by facilitating the synthesis of creatine in the body. Reduce Aging - Upgraded Collagen replaces the necessary proteins that diminish and breakdown from aging. Deeper Sleep - Upgraded Collagen taken at bedtime deepens sleep, provides arginine to stimulate growth hormone release, and provides nutrients necessary to perform tissue repair while sleeping. Brain Function - Upgraded Collagen provides glycine, a neurotransmitter involved in motor and sensory pathways as well as ATP synthesis. Upgraded Collagen is High Quality and Pure Our Upgraded Collagen is sourced from the purest pasture-raised cows. These cattle are untouched by drugs or hormones and are not just "grass-fed" (which can mean grass-fed, but grain finished, or only fed grass sometimes) but actually spend their entire lives in the pasture. Unlike gelatin, which is damaged by heat processing, Upgraded Collagen is enzymatically processed several times to leave its peptides intact, resulting in a neutral tasting, highly available protein that doesn’t clump up or have a strong taste like gelatin. It is far easier to use and contains more collagen than bone broth. Upgraded Collagen does not contain any dairy, egg, sugar, corn, yeast, wheat, soy, gluten, artificial flavors, or preservatives. Our collagen source has been used safely for many years, and is certified by the FDA as GRAS (generally recognized as safe). Upgraded Collagen supplies essential proteins that our bodies use to build and repair our bones, joint surfaces, skin, teeth, eyes, arteries, intervertebral disks, and much more. Collagen is one of the most important nutrients needed to maintain a strong body, keep you in healing mode, and counter-act the degenerative effects of aging. Unfortunately, in this day and age, the average person has hardly any collagen in their diet! Collagen traditionally made its way into our diets through bone-broths, slow-cooked organ meats, kidney pie, baked beef heart, whole crustaceans, and whole fish soups and stews. But now, few people prepare foods with this source of meats, so we developed Upgraded Collagen to give ourselves the simplest and best source of these essential nutrients. Upgraded Collagen is a dietary supplement that can be added to any liquid drink, or paleo meal you already make, without needing to cook time-consuming broths, stews, soups, and organ meats. Recommended Usage: use 1 tbls in 1/2 a cup or more of water or in your favorite beverage. These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure, or prevent any disease. We've used the following sources to research and refine our Upgraded Collagen Proteins: Mathews CK, Van Holde KE, Ahern KG. Biochemistry 3rd edition. San Francisco, Addison Wesly Longmnan, Inc., 2000. http://www.ncbi.nlm.nih.gov/pubmed/22204879 http://www.ncbi.nlm.nih.gov/pubmed Veldhorst, M. A breakfast with a-lactalbumin protein. Clinical Nutrition. 2009;28: 147. Gotthoffer NR. Gelatin in Nutrition and Medicine. Grayslake, Illinois, Grayslake Gelatin Company, 1945. http://www.ncbi.nlm.nih.gov/pubmed/16330011

Benefits: 23g of protein per serving Collagen from pasture-raised cows Supports bones, joints, skin and hair† Description: 1 – 17.6oz canister of Vanilla Collagen Protein Bulletproof™ Vanilla Collagen Protein makes it easy to get the same vital amino acids found in bone broth without the time-consuming preparation. Why Add Extra Collagen to Your Diet? Traditionally, collagen used to make its way into peoples’ diets through foods like bone broths, slow-cooked organ meats, kidney pies, baked beef hearts, whole crustaceans, and whole-fish soups and stews… However, unless a person is routinely eating these types of meals, chances are the body is barely getting any naturally occurring collagen protein at all. Bulletproof™ Vanilla Collagen Protein is naturally sweet and great in smoothies, yet so tasty you’ll also love it mixed with water. Looking for inspiration in the kitchen? Try blending Vanilla Collagen Protein into Bulletproof® Coffee for a delicious vanilla collagen latte. Plus, it’s made with Bulletproof XCT® oil, so it’s also a satisfying way to add high-energy fats to your diet. While collagen can help the body build or maintain muscle and aid recovery post-workout, you don’t have to pump iron to experience the benefits. In fact, most people enjoy collagen for its other perks including… Promoting resilient, flexible joints Supporting hair growth Reducing wrinkles and stretch marks Upgrading skin with a radiant, healthy ‘glow’ Stir up a glass before the gym, after the gym, instead of the gym – hey, it’s up to you. What is Collagen? Collagen is the largest and most abundant protein in the body, making up about 30 to 35% of the total protein. Collagen is in every tissue of the body and is the connective tissue in structures such as skin, hair, nails, bones, lungs, heart and liver. It is often referred to as the glue that holds the body together. Collagen contains glycine, proline, and hydroxyproline, the three amino acids the body uses to manufacture its own collagen. What does collagen do, exactly? 1) Smoother, more hydrated skin Skin and connective tissue contain special cells called fibroblasts that manufacture collagen. They can crank it out as long as they have plenty of glycine, proline, and hydroxyproline. The best way to get those amino acids is hydrolyzed collagen, which has been broken down so it’s more bioavailable. Hydrolyzed collagen: Improves skin elasticity. Decreases skin cracking. Helps smooth out wrinkles. Increases fibroblast density, a marker of healthy, elastic skin. Increases skin moisture. 2) Stronger joints Collagen can also strengthen joints, increasing their resilience. Several studies have found that taking hydrolyzed collagen decreases joint pain after exercise and makes joints more flexible. Collagen is also a great hack for endurance athletes, particularly if the preferred exercise is tough on joints. Long-distance running is the worst offender. Most sports take their toll, as can heavy lifting. 3) Faster recovery Collagen is the main protein the body recruits to help build everything from the connective tissue in skin to the tendons that attach muscles to bone. It works well for several reasons: Collagen forms a flexible matrix, covering new tissue while still allowing it to move. It acts as a sort of scaffold that holds everything together so other cells can rebuild. It helps keep tissue clean. It can assimilate with surrounding tissue, helping to bring pieces of tissue together. The body’s collagen needs go up when injured. If recovering from something, try taking 10g of collagen or Collagelatin™ 2-3 times per day. What are the Differences Between Collagen, Whey & Collagelatin? One of the biggest differences between collagen and whey is in the amino acids. Collagen is higher in glycine – an amino acid that combines with glutamine and cysteine (found in whey and other protein sources) to support the production of glutathione, the body’s master antioxidant. Although collagen has an incomplete amino acid profile, the amino acids it does provide fill in the gaps commonly seen in dietary protein and protein supplements. And because Bulletproof™ Collagen is enzymatically hydrolyzed (breaking the bonds that form gelatin), Bulletproof Collagen protein does not thicken upon cooling like regular gelatin. Ingredients: Hydrolyzed collagen powder, Bulletproof™ XCT® oil powder (caprylic and capric acid triglycerides from highly refined coconut and/or palm kernel oil, tapioca dextrin), coconut creamer powder (nonfat dry coconut milk, non-GMO maltodextrin, coconut oil, gum acacia, less than 2% sunflower lecithin, tri-calcium phosphate), natural vanilla flavor, erythritol, cellulose gum, Rebaudioside A (refined stevia leaf extract). Bulletproof™ Collagen Protein is made of predominantly Type I and a small amount of Type III bovine collagen that comes from pasture-raised, hormone-free cows. And unlike cheaper collagen that can end up damaged by heat, Bulletproof Collagen is enzymatically processed several times, to leave its nutrition-giving peptides intact. That makes it highly bioavailable for maximum nutritional potency. For a quick and delicious serving of collagen, mix 2 scoops of Bulletproof™ Vanilla Collagen Protein into at least 6 ounces of water or your favorite beverage. Try it blended in Bulletproof® Coffee for a delicious vanilla collagen latte. Bulletproof Vanilla Collagen Milkshake Makes 1 serving Ingredients: 2 scoops Bulletproof Vanilla Collagen Protein 1 tbsp. almond or cashew butter 1 cup non-dairy milk of choice (coconut, almond, or cashew are all good options) 1/3 cup filtered water 1 tsp. – 1 tbsp. Brain Octane oil Directions: Place all ingredients in a blender and blend until creamy. Enjoy!

Prebiotics provide food for the beneficial bacteria in your gut, which help support a healthy digestion system and promote immune health. InnerFuel is a proprietary blend of clinically-backed prebiotics for super-powered gut bacteria, digestive health and immune support. InnerFuel is a keto-friendly plant-based formula with 0g sugar and 0 net carbs, and can easily be added to hot drinks and smoothies. • Nourishes good gut bacteria• Supports healthy digestion• Boosts immunity• 17g prebiotics per serving• 0g sugar, 0g net carbs• Unflavored, mixes easily into your favorite beverage Mix 1-2 scoops daily into 8 ounces of your favorite beverage (If you’re new to prebiotics, start with 1 scoop and work your way up) Flavorless and dissolves quickly Try it blended in Bulletproof Coffee, smoothies or your favorite beverage Ingredient Organic AcaciaOrganic acacia directly feeds the beneficial bacteria in your gut, fueling your microbiome and supporting regular digestion. This plant-based ingredient — from the sap of the acacia tree — is gentle on the digestive tract.† Ingredient Guar FiberGuar fiber, or partially hydrolyzed guar gum (PHGG), nourishes good gut bacteria, helps you feel full and helps keep blood sugar from spiking after meals.† Ingredient Larch ArabinogalactanLarch Arabinogalactan is a natural immune booster.† It comes from the bark and heartwood of the Larch tree, which grows in North America and whose natural fibers contain free-radical fighting polyphenols. Supplement FactsServing Size: 2 Scoops/3 Rounded Tbsp (19g)Servings Per Container: About 20 Amount Per Serving % Daily Value* Calories 35 6%* Total Carbohydrate 17g 6%* Dietary Fiber 6g 21%* Calcium 60mg 5% Iron 0.3mg 2% Sodium 30mg 1% Potassium 90mg 2% Organic Acacia 10g † Partially Hydrolyzed Guar Gum 7.5g(Sunfiber®) † Larch Arabinogalactan 1.5g(ResistAid®) Larix laricina, Larix occidentalisheartwood of Larch tree) † * Percent Daily Values (DV) are based on a 2,000 calorie diet.† Daily Value not established.

Bulletproof Magnesium gives you more of what you’re missing. Magnesium is an essential mineral that supports over 300 important functions in your body, but many people need more of it. Get daily support for your brain, muscles, bones and more with a science-backed dose of highly absorbable magnesium citrate. ABOUT THE PRODUCT HIGHLY ABSORBABLE MAGNESIUM CITRATE 320mg from magnesium citrate, an essential mineral Magnesium citrate is a highly absorbable form of magnesium "Absorbable” means it’s easier for your body to absorb and use† THE DO-IT-ALL ESSENTIAL MINERAL Magnesium supports over 300 important functions throughout the body, but many people don’t get enough of it Supports a healthy nervous system, brain function and cellular health Plays a role in bone strength and muscle function Required to generate energy on the cellular level† ALL AT ONCE OR DIVIDE AND CONQUER Take 3 Magnesium capsules daily, with or without food Can be taken all at once or divided throughout the day Don’t exceed more than 350mg of supplemental magnesium daily CAREFULLY SELECTED INGREDIENTS Supplement Facts Serving Size: 3 Vegetable Capsules Servings Per Container: 30 Amount Per Serving % Daily Value* Magnesium 320mg (as magnesium citrate) 76% *Percent Daily Values are based on a 2,000 calorie diet.† Daily Value (DV) not established. Other ingredients: Modified cellulose (vegetable capsule), microcrystalline cellulose, vegetable magnesium stearate.

Perform Like a Well-oiled Machine EPA, DHA, and GLA are necessary fatty acids for overall wellness, as well as proper brain and heart function Major components of skin, brain cells, nerve cells, retinas, and more Clinically-backed Omega-3 Blend Unique blend of Antarctic krill, Norwegian herring roe, Atlantic and Pacific fish oils Optimal doses of EPA and DHA for brain power and strong heart support Astaxanthin and olive fruit extract for protection against oxidation with bonus heart, skin, and antioxidant benefits Essential Omegas, Mega Simple Take one serving first thing in the morning and another before bed with food. Ingredients A unique blend of essential fatty acids that you won’t find anywhere else. All ingredients meet international sustainability and purity standards. Krill Oil A superior source of EPA and DHA because the polyunsaturated fats are packaged as phospholipids, which your body can use immediately. Krill is also high in astaxanthin, a powerful antioxidant that supports your eyes and brain. Norwegian Herring Roe Oil Known as the caviar of fish oil because of its potent 3-to-1 DHA-to-EPA ratio bound with phospholipids. Wild Fish Oil Sourced from wild-caught Atlantic and Pacific sardine, anchovy and mackerel chosen specifically for their high omega-3 content and purity. GLA (Gamma-linolenic Acid) GLA is hard to come by in the traditional diet and has been used due to its powerful ability to support healthy skin. The GLA in Omega Krill Complex™ comes from borage seed (Borago officinalis), the highest-potency natural source of GLA available. Astaxanthin And Olive Fruit Extract Help stabilize these delicate oils while leveling up your body’s free radical fighting power. California Lemon Flavored with real California lemons. The result? No fishy flavor. Amount Per Serving (2 Softgels): Bulletproof mega blend of wild fish, Antarctic krill and Norwegian herring roe oils (Romega®) 2,420mg Total omega-3 fatty acids 1,560mg EPA (eicosapentaenoic acid) 885mg DHA (docosahexaenoic acid) 480mg Phospholipids 100mg GLA (gamma-linolenic acid) (from borage seed oil) 70mg Olive fruit extract (providing 5mg of hydroxytyrosol) 20mg Natural astaxanthin (from green algae [Haematococcus pluvialis]) 2mg Other Ingredients Gelatin, glycerin, natural vitamin E (mixed tocopherols and tocotrienols), purified water, lemon oil. Contains: Fish (anchovy, herring, sardine, mackerel) and crustacean shellfish (krill).

Upgraded Coffee Upgrades Your MindBenefits: Antioxidant Rich Improve Performance All Day Focus Product Description: 1 bag of Regular Upgraded Coffee (12 oz) Upgraded Coffee is the result of an obsessive pursuit to find the absolute highest performance coffee beans on earth. It’s taken more than 10 years to identify every step of performance-robbing toxin formation in coffee and to find a reliable, perfect source of beans that always feel great. "Normal" coffee usually gives you the jitters and makes you cranky, but this coffee makes you feel noticeably better than anything else you’ll find. These beans are meant for drinking black or best of all, for making Bulletproof Coffee with grass fed butter. Our coffee is carefully produced and lab tested using the Bulletproof Process™ to target the lowest toxin content vs. normal coffee, so you get all the benefits of coffee without the negative health effects. The reason you crash or get jittery after most coffee is not the coffee itself; it’s several classes of toxins that form on most coffee as it is processed. According to a study with 54 participants, Upgraded Coffee provides a strong cognitive boost vs. normal coffee, and thousands of people attest to the difference in clarity it provides. Upgraded beans are harvested in Central America from passive organic estates without chemicals (herbicides, pesticides, etc.). Each bean is hand-picked by experienced coffee harvesters – skilled people who only pick perfectly ripe berries. Most modern coffee producers pick unripe and damaged beans alongside the ripe ones, which impacts how the coffee makes you feel. After we pick the ripest cherries, we use the Bulletproof Process to create a special class of green coffee bean without the harmful molds, bacteria, and toxins that are a huge problem in modern coffee agriculture. The beans are then medium roasted in small batches in United States under the strictest conditions, which minimize the formation of toxins from the roasting process. Roasting the beans enhances their antioxidant capacity and flavor to provide you with a healthier, tastier cup of coffee. Coffee Is Better With (Grass-Fed) ButterWe’re serious. Bulletproof Coffee is the ultimate drink for power brokers and schoolteachers alike.Take 2 cups of Upgraded Coffee, 2 tbs. of unsalted grass-fed butter, and 2 tbs of Upgraded MCT Oil, and blend it together with a good blender until a creamy head of foam forms. Pour and enjoy this healthful, frothy, and delicious cup of Bulletproof Coffee.This drink is becoming wildly popular for several reasons: It makes you feel energized, alert, and focused all day without the crash of energy drinks. It can melt body fat and increase muscle mass. It’s made with high quality unsalted grass-fed butter, so it tastes great and provides important fatty acids like CLA.

Take one serving (two softgels) 30 minutes before bed to sleep like a baby and perform like a rock star. Amount Per Serving (2 Softgels): Brain Octane® oil – 500mg Plant-sourced, Bio-identical Melatonin – 0.3mg (300mcg) L-Ornithine – 400mg Other Ingredients: Gelatin, glycerin, sunflower lecithin, silicon dioxide, purified water, zinc oxide, curcumin. Herbatonin® is the registered trademark of NHI, Inc. Benefits: Complete support for efficient, restful sleep Relieves stress to help you relax and fall asleep Supports stable energy during sleep Description: 1 bottle of 60 Softgels Contains plant-sourced, bio-identical melatonin Thanks to always-on technology, light pollution and everyday stress, it can be harder than ever to wind down and get the kind of truly refreshing, restorative sleep you need for peak performance the next day. Enter Bulletproof™ Sleep Mode™ — a complete solution engineered to help you fall asleep faster and get the most efficient night’s rest possible, night in, night out. After all, while many sleep supplements out there focus solely on getting you to sleep — your energy during the day depends just as much on how much time you spend in actual restorative sleep throughout the night, rather than tossing and turning or staring at the ceiling. Bulletproof Sleep Mode combines ingredients shown to have unique effects of relieving stress, strengthening a normal pattern of sleep, and increasing the time you spend in actual restorative sleep. The Ingredients For The Perfect Night’s Sleep Melatonin is a natural hormone released in the absence of light that quickly crosses the blood-brain-barrier to support your circadian rhythm and help you fall asleep. It’s an ingredient commonly found in many sleep supplements at higher doses, but too much melatonin can leave you with an unnatural spike of melatonin into the next day. Given that melatonin is released to promote sleep onset, having elevated levels in your blood plasma during the day from taking higher doses at night may not be ideal. That’s why Bulletproof Sleep Mode contains a 0.3mg physiological dose of melatonin supported by scientific research — just enough to boost sleep efficiency, the time where you are getting your best restorative sleep. Plus, unlike the vast majority of melatonin on the market — which are either extracted from animal pineal glands or artificially created in a lab — the bio-identical melatonin in Sleep Mode is 100% plant-sourced from Herbatonin®. To help you beat stress and power down for the night, Bulletproof Sleep Mode also contains L-Ornithine— an adaptogenic amino acid that lowers the stress marker cortisol (again, you’re getting the precise clinically studied dose of 400mg suggested by the latest scientific studies) and strengthens a normal sleep pattern. And finally, to help maintain consistent energy during sleep — when your body is working hard to repair muscle, consolidate memory, release growth and appetite hormones, and other critical tasks — Sleep Mode contains Bulletproof Brain Octane® oil to keep you going with hyper-efficient ketone fuel. You are now entering Sleep Mode — power down, charge up! This Is Your Edge Bulletproof™ supplements are backed by the most cutting-edge research, science, and technology to kick performance into overdrive. Sourced from the best, most bioavailable ingredients possible — all Bulletproof supplements are 100% non-GMO, soy, and gluten-free, with no artificial colors, added preservatives, or any other junk. They undergo strict lab testing to ensure they meet the rigorous quality standards of the Bulletproof Process™ — ensuring purity and potency. So you can focus on being more awesome, in every way. Herbatonin® is the registered trademark of NHI, Inc.

Bulletproof Smart Mode is a holistic approach to brain health that uses some of the best, most clinically studied and innovative brain-boosting nutrients. Smart Mode combines cutting-edge ingredients with smart science to strengthen the pathways in your brain, helping you to process more information, more efficiently and tackle the tough challenges you face every day. Bulletproof Smart Mode - 45 capsules Consider this your one stop shop for memory, attention and performance. Bulletproof Smart Mode packs a unique blend of brain - boosting nutrients shown to power cognition and promote clear - headed concentration. Tackle daily complex tasks with better clarity Support memory, attention and mental performance Fight mental fatigue and improve endurance Clear the runway to launch your next great idea Directions: Take one serving (three softgels) daily to support cognitive performance.Ingredients: Amount Per Serving (Take 3 Softgels with food):Pantothenic acid - 30 mgCiticoline (Cognizen®) - 250 mgTheacrine (TeaCrine®) - 100 mgN-acetyl L-tyrosine - 50 mgFrench maritime pine bark extract (Pycnogenol®) - 25 mgBulletproof Brain Blend – 3,700mgBrain Octane® oil (caprylic acid triglycerides from highly refined coconut oil)Artichoke Leaf ExtractBacopa (Bacognize®)Fisetin (Novusetin®)RosemaryApigeninOther Ingredients: Gelatin, purified water, glycerin, beeswax, sunflower lecithin, coloured with annatto, natural flavour.

Benefits: Reduce stress and nervousness to support a healthy mood Increase clarity and mental processing speed Support your body’s natural stress-busting systems Flow through life and social stressors with ease Description: 1 bottle of 45 softgels Clinically studied adaptogenic herbs and neuro-nutrients Drug-free Picture this: You’re lounging in a warm natural spring on a faraway tropical island, eating fresh berries and sipping juice out of a freshly cracked coconut. Without a care in the world, your mind is clear as you navigate your thoughts with ease. You’re fully immersed in a feeling of energized focus, and deeply invested in the moment. To put it simply, you’ve found your Zen. Now, how would it feel if you could naturally tap into your Zen whenever you needed it most? From looming deadlines to stressful social gatherings, today’s world seems designed to make us sweat. What would your day look like with less nervousness and better focus? Let’s find out. Bulletproof Zen Mode™ is a proprietary formula of clinically studied adaptogenic herbs and neuro-nutrients. Made with just the right blend of Eastern herbal tradition and modern research, the ingredients in Zen Mode provide a gentle mood boost with nutrients and herbs that support your natural stress-fighting system and help maintain balance between your mind and body. The result is a natural feeling of Zen, freeing your mind and illuminating new opportunities. Take one serving (three softgels) daily to support a healthy mood. Amount Per Serving (3 Softgels): Vitamin B6 (as pyridoxal 5’-phosphate) – 1.3mg Magnesium (as trimagnesium citrate anhydrous) – 125mg L-Theanine (Suntheanine®) – 200mg 5-HTP (5-hydroxytryptophan) (from Griffonia simplicifolia [seed]) – 100mg GABA (gamma-aminobutyric acid) (PharmaGABA®) – 100mg Bulletproof Zen Blend – 2,000mg Brain Octane® oil (caprylic acid triglycerides from highly refined coconut oil) Holy basil leaf extract (Ocimum sanctum) Ashwagandha root & leaf extract (Withania somnifera) (Sensoril®) Saffron stigma extract (Crocus sativus L.) (affron®) Zembrin® (Sceletium tortuosum [aerial parts] extract) Other Ingredients: Gelatin, purified water, glycerin, sunflower lecithin, colored with fruit juice, beeswax, natural flavor. Suntheanine® is a trademark of Taiyo International, Inc. PharmaGABA® is a trademark of PharmaFoods International Co., Ltd. Sensoril® is a trademark of Natreon, Inc. affron® is a trademark of Pharmactive Biotech Products, SL. Zembrin® is a trademark of HG&H Pharmaceuticals (Pty) Ltd. Zen Mode™ is the culmination of countless hours of research and experimentation with one goal in mind: Create a natural feeling of Zen. We took the most time-tested and studied herbal remedies and married them with cutting-edge neuro-nutrients. The result is a unique formula that delivers stress-relief when you need it most. Holy Basil Leaf Extract Ocimum sanctum, commonly called Holy Basil, has been used for thousands of years in Indian Ayurvedic medicine for a broad-range of ailments. Holy Basil is commonly used to reduce nervous tension because it has been shown to support a healthy stress hormone response. Ashwagandha Root & Leaf Extract Ashwagandha is known for being one of the most powerful Ayurvedic healing herbs. This vibrant shrub grows green and yellow flowers that open to reveal a deep sunset orange fruit. Equally impressive, is its ability to relieve stress and nervousness. Saffron Stigma Extract Saffron is not only a spice commonly used in Indian cuisine, but is also treasured for its health benefits. The delicate vivid crimson stigmas, or threads, are plucked from the flowers of Crocus sativus to create a potent extract that may support a happier mood. Sceletium tortuosum Extract Since prehistoric times, humans have used this succulent plant to fight stress. It was traditionally chewed by South African hunter-gatherers for a healthy mood prior to stressful endeavors. Today, when taken as an herbal extract, it is still used for stress relief while promoting clarity and focus. Gamma-aminobutyric Acid (GABA) A vital neurotransmitter that helps regulate communication between brain cells, GABA has been shown to promote production of alpha brain waves while reducing beta waves, which helps with relaxation, mental clarity and performance under pressure. L-Theanine Green tea has been brewed and enjoyed for centuries because of its relaxing effects. It has been found that green tea’s calming benefit is due to the amino acid L-theanine, which is found almost exclusively in tea. Like GABA, L-theanine has been shown to increase alpha brain waves while decreasing beta waves, resulting in an alert state of relaxation without causing drowsiness. Magnesium (Trimagnesium Citrate) Magnesium is an essential mineral known to play a crucial role in mood and sleep regulation. Nearly half of all Americans don’t get the estimated average requirement for daily magnesium intake. 5-Hydroxytryptophan (5-HTP) Extracted from the seed of Griffonia simplicifolia, a shrub native to Africa, 5-HTP organically supports the levels of the mood-lifting neurotransmitter serotonin, resulting in an improved sense of emotional wellbeing. Vitamin B6 (Pyridoxal 5’-phosphate) Pyridoxal 5’-phosphate is the active form of vitamin B6 and is a crucial cofactor in the synthesis of key neurotransmitters, including serotonin and GABA. Q: Should I take more than the recommended amount? A: Bulletproof recommends a serving size of three softgels once per day. Zen Mode was formulated to contain an effective dose at the recommended serving size. Q: Do I have to take all three softgels at one time or can I spread them out over the day? A: Zen Mode has been designed to contain an effective dose of the ingredients in a serving size of three softgels. If they are spread out over the day they may not be as effective. Q: Can I take this with medication? A: As with any supplement, if you are pregnant, nursing or taking medication, consult your healthcare provider before use. Q: Should I take it with food? A: Some of the ingredients may cause mild stomach discomfort as your body adapts. If you experience discomfort please try it with a meal and a full glass of water. Q: Is it addictive? A: None of the ingredients in Zen Mode have been shown to be habit-forming. Q: Can I take Zen Mode along with my usual multivitamin? A: Yes. Q: Why are magnesium and vitamin B6 included? A: Magnesium is an essential mineral that nearly half of Americans do not get enough of. It can have relaxing and stress-reducing effects on the body. Vitamin B6 is a cofactor necessary for the synthesis of GABA and the conversion of 5-HTP (another ingredient in Zen Mode) to serotonin, the “happy” neurotransmitter.

Zinc is a key player throughout your body, from immunity to mood.† Copper is vital for functions like making energy and blood cells.† Stock up today when you buy in bulk: This 120-count zinc supplement with copper provides balanced doses of both essential minerals in one convenient capsule. ABOUT THE PRODUCT ZINC + COPPER = BETTER TOGETHER Zinc is an essential mineral that supports your entire body, from immunity and mood to hormone and heart health Zinc and copper balance each other out and create a powerful antioxidant called copper-zinc superoxide dismutase (CuZnSOD) When you take this zinc supplement with copper, you get a science-backed ratio of both micronutrients for daily support ONLY THE ESSENTIALS Zinc and copper are trace minerals that are essential for overall health It’s difficult to get your daily dose of zinc and copper from food alone, but a zinc supplement with copper makes it easy A daily zinc supplement with copper is one of the easiest “quick win” upgrades you can add to your diet DAILY WELLNESS SUPPORT Take one capsule daily with food Avoid taking your zinc supplement with copper at the same time as iron, calcium and phytates, which reduce zinc absorption CAREFULLY SOURCED INGREDIENTS Supplement Facts Serving Size: 1 Vegetable Capsule Servings Per Container: 120 Amount Per Serving % Daily Value Zinc (as zinc orotate) 15mg 136% Copper (as copper orotate) 2mg 222% Other Ingredients: Rice bran extract, modified cellulose (vegetable capsule), rice hull.